If you are one of the 300 million people of the USA that owns a cellphone, then you have had to purchase it one way or another. Correct me if you aren't like me but the story goes something like this: I walk into my wireless carrier and hopefully all of the phone models are actually functioning ones so that I can test the features. I finally select a phone and sign up for carrier financing convincing myself that in a year I can get the next newest phone. I even opt for the carrier insurance because you can never be too sure what will happen in that year. I then walk out. However, due to my luck, my phone inevitably breaks and I am forced to use the carrier insurance. I file my claim online because the phone representative spoke such poor English we couldn't understand each other. I receive my "like new phone" without a functioning speaker days later. A second claim goes out and in return I get a second less than perfect phone that I had to wait for again in the mail. 3 replacements later I finally end up with a different phone all together that I absolutely hate and I let a certain carrier buy me out of my contract. Fun times. Not really.
Now I am sure that this does not happen to everyone but had I gone a different route I predict things would've been very different. So the next time I upgrade my phone I am going to the Apple Store. Let me break down why.
The Apple store can activate 4 major carriers, At&T, Sprint, T-Mobile, and Verizon. They also have introduced the iPhone upgrade program (starts September 25th) which allows you to finance the newest iPhone through Apple which means you will not be tied to your carrier, have an unlocked phone, and can trade it in when the next model comes out. You do not have to trade it in and can pay it off. If you like being committed to your provider the Apple store can also set you up with your carriers financing. Should you choose the iPhone upgrade program they include AppleCare Plus into the payments. This gives you 2 years of Apple coverage for hardware defects, 2 accidental damages, and support both over the phone and in store.
Don't know how to use the iPhone? That's ok because the staff is extremely knowledgeable and all the devices are turned on for your playing pleasure. They also offer FREE workshops on all of their products, iPad, iMac, IPhone, and MacBook.
Also by buying your iPhone at the store you can come in anytime to play with the products, schedule an appointment for repair or workshop or just ask questions. If you bought the protection plan to set your mind at ease, then you will be pleased to know you only work with Apple for repairs. Accidentally drop your phone into a liquid and it no longer works? Schedule an appointment for the Genius bar and they will swap you out right there.
Apple isn't just computers anymore. They are thinking differently. You no longer need to shop at multiple places to get your technological devices, Apple is a one stop solution.
What's stopping you from buying your iPhone from Apple?